Who is D'Andre Hogan?
A digital marketer with over five years of experience specializing in social media. I help craft dynamic marketing content and curate ideas for social campaigns with the goal to drive traffic and increase fan/audience engagement. I've worked across social campaigns in various capacities for a variety of brands and artists. Some of which include Daquan, TheSavagePost, Comedy.com, Pink Sweat$, Nicki Minaj, Post Malone, Noah Kahan, Lil Tecca, Kid Cudi, Ariana Grande & more. I'm very passionate about learning how audiences engage across socials platforms and how to best leverage those ideas in future campaigns.
3B+
VIEWS GENERATED
100+
SOCIAL CAMPAIGNS SUPPORTED
10K+
CONTENT PIECES PUBLISHED
Projects
A few of the many memorable content pieces and formats I've contributed to over the years
Audience Development
Connecting artists with new and existing fans is always critical need at any stage of their career. During the pandemic, I had the opportunity to assist with coordinating a remote spotlight interview series for one of IMGN Media's brands, TheSavagePost.
The series was meant to bring awareness to young up and coming artists through candid interview style questions. Although short lived, we were able to gather what we learned from this particular format and iterate upon it.
The final result would become Daquan's TikTok Live series which included artist interviews, trending internet content, as well as live performances.
Short Form Programming
Noah Kahan's Stick Season was a massive success, which was then followed up with his deluxe edition Stick Season (We'll Be Here Forever). I had the pleasure of supporting the short form UGC programming for one of the focus tracks "Dial Drunk."
Creatively for this song, the idea was to discover content which leaned into themes that included cell phones to some degree.
This particular post performed amazingly well during the campaign; earning roughly two million views per day for the first few days after publishing. The content also became the top ranked video under the TikTok sounds page for "Dial Drunk," all the while performing 100% organically.
Audience Development
During my time as a label services embed at Republic Records, one of my responsibilities were to act as liaison between the UK label services team Rebel Labs and the various genres within Republic Records.
Above is an example of getting a project across the line with our remote interview with one of 2023's rising stars, Big Boss Vette.
The interview was completed remotely by our creative director stationed in London with Big Boss Vette while she was in the state of Georgia at the time.
This is one of the many formats I've helped ideate as well as manage throughout the creative process
Testing New
Format Ideas
I also like to work on side projects in my free time as well. This specific content format was meant to showcase the financial achievements of artists and celebrities (whether that may be buying a new house, business achievements or simply jewelry)
To create this content piece, I used a combination of Photoshop as well as Adobe After Effects.
This project allowed me to continue growing my design and social copywriting skills
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