Hi, I'm D'Andre!
Digital Growth & Audience Strategy Leader
I design scalable audience systems that turn content into measurable growth.
3B+
VIEWS GENERATED
250+
SOCIAL CAMPAIGNS SUPPORTED
10K+
CONTENT ASSETS PUBLISHED
WHAT I DO
01
Growth Architecture
Designing distribution systems that scale audience acquisition.
- Audience segmentation
- Platform native distribution strategy
- Cross-platform expansion models
02
Operational Systems
Building repeatable workflows that increase output velocity.
- Workflow design across multi-role teams
- Publishing infrastructure
- Performance review cadence
- Process standardization
03
Analytics & Automation
Turning fragmented metrics into decision-driving dashboards.
- KPI framework design
- Dashboard development
- Performance rollups
- Reporting automation systems
04
Team Leadership
Aligning talent, output, and performance standards.
- Managing managers
- Capacity planning & role clarity
- Performance optimization
- Cross-functional alignment
SELECTED WORK
Strategic growth initiatives across digital ecosystems
Multi-Platform Growth Infrastructure
Scaled a fragmented digital ecosystem into a structured, measurable growth engine.
ROLE: Growth Lead
SCOPE: 4 Platforms | Cross-functional Team
IMPACT: 1.5M+ Cumulative Impressions over 3 months
CHALLENGE
Distribution lacked structure and external collaborative reporting was absent across platforms.
APPROACH
Built platform-specific distribution framework
Designed centralized KPI dashboard
Introduced weekly performance cadence
OUTCOME
1.5M+ cumulative impressions
Improved cross-platform consistency
Reduced reporting friction
Content Operations Infrastructure Build
Designed scalable workflow systems across a multi-role content team.
ROLE: Team Lead
SCOPE: Managers & Coordinators
IMPACT: Increased Output Efficiency
CHALLENGE
Briefing and reporting processes were inconsistent and fragmented.
APPROACH
Built Social Brief tracking system
Created Post Intake performance sheet
Clarified team role structure
OUTCOME
Standardized reporting system
Increased accountability across roles
Improved leadership visibility
Projects
A few examples of the types of content I've created or helped curate over the years.
Short Form Programming
Noah Kahan's Stick Season was a massive success, which was then followed up with his deluxe edition Stick Season (We'll Be Here Forever). I had the pleasure of supporting the short form UGC programming for one of the focus tracks "Dial Drunk."
Creatively for this song, the idea was to discover content which leaned into themes that included cell phones to some degree.
This particular post performed amazingly well during the campaign; earning roughly two million views per day for the first few days after publishing. The content also became the top ranked video under the TikTok sounds page for "Dial Drunk," all the while performing 100% organically.
Audience Development
Connecting artists with new and existing fans is always critical need at any stage of their career. During the pandemic, I had the opportunity to assist with coordinating a remote spotlight interview series for one of IMGN Media's brands, TheSavagePost.
The series was meant to bring awareness to young up and coming artists through candid interview style questions. Although short lived, we were able to gather what we learned from this particular format and iterate upon it.
The final result would become Daquan's TikTok Live series which included artist interviews, trending internet content, as well as live performances.
Audience Development
During my time as a label services embed at Republic Records, one of my responsibilities were to act as liaison between the UK label services team Rebel Labs and the various genres within Republic Records.
Above is an example of getting a project across the line with our remote interview with one of 2023's rising stars, Big Boss Vette.
The interview was completed remotely by our creative director stationed in London with Big Boss Vette while she was in the state of Georgia at the time.
This is one of the many formats I've helped ideate as well as manage throughout the creative process
Prototyping - Figma
To continue working on my design and user experience skillset, I began prototyping a music streaming app with the use of Figma. Feel free to check out my progress. 🎶
Testing New
Format Ideas
I also like to work on side projects in my free time as well. This specific content format was meant to showcase the financial achievements of artists and celebrities (whether that may be buying a new house, business achievements or simply jewelry)
To create this content piece, I used a combination of Photoshop as well as Adobe After Effects.
This project allowed me to continue growing my design and social copywriting skills
UI Toggle Design
A simple interactive toggle switch. Give it a try‼️
Material Design Card
An interactive card I created as a solution to an online design challenge. đź’»
Form Validation
A login screen with validation for testing purposes âś…